I am excited to announce a first of it’s kind experience and opportunity for you to work directly with me to smash your body recomposition and quality of life goals in 2026. 

 

STRIP Club VIP kicks off January 5 and runs until April 5 of 2026. 

 

My book STRIP: Lose Fat Find Yourself- The Stupid Simple Road Home is unlike any book on fat loss that you’ve ever read before. This is my first release in this arena in many years, and both the decision to write this book, and its long delayed release weren’t strategy, hesitation, or perfectionism. Life reshaped itself, the ground moved under me more than once, and the book had to grow up with me before it could be put in your hands. Along the way, belief, identity, wiring, motive, and memory revealed themselves as the real battleground; not calories, not the specifics of workouts, and certainly not the vague notion of discipline you’ve heard so much about from dorks on the internet.

 

This post is a clean introduction to what STRIP actually is. An inside look at its contents and what to expect. I’ve included a detailed breakdown of each chapter so you can better understand what awaits you from cover to cover. 

 

Before you begin the body of this post, please click here to read or download the book’s powerhouse preface “Genesis: Give us Only the Sun”. It tells the story, my story, of how this book came to be, and it is my gift to you for stopping by.

 

Chapter Breakdown

 

Part One: The Difference that Makes the Difference

Part One dismantles the real barriers to sustainable fat loss; not knowledge, not macros, not willpower, but identity and belief. Across six chapters, you learn why people stay fat, or fail to keep fat off. Not because they don’t know what to do, but because they’ve built lives, beliefs, environments, and narratives that keep them anchored to the same internal thermostat setting. This section strips away every external myth (discipline culture, punishment models, metabolism excuses, motivation slander) and forces you to confront the truth: lasting transformation starts with who you believe you are, what you’re allowed to become, and what you refuse to tolerate anymore. Before any tactic or tool matters, Part One resets the operating system.

 

Chapter One: How to Get Fat. 

Chapter One introduces the reader to the principle of inverse thinking, as popularized in the world of business by the late Charlie Munger of Berkshire Hathaway fame. Much of Munger’s success has been attributed to his practice of first determining how to gu arantee failure, and then doing the opposite of that. Chapter One walks the reader through this process in the context of accumulating excess body fat. What would you do if you wanted to get as fat as possible?

 

The chapter then continues to analogize finance and fat loss, Referencing George Clason’s 1926 classic, “The Richest Man in Babylon”, and presenting easy-to-understand parallels in finance and fatness in a detailed section entitled “Adipose Economics”. The reader leaves Chapter One with absolute clarity on how and why excess body fat is stored, and how biological hard-wiring designed to ensure your survival creates friction when you try to shed it.

 

Armed with a clear understanding of the actual problem to solve, the reader is ready to proceed to confronting the other all-too-human obstacles that prevent fat-loss success in the short and long-term.  

 

Chapter Two: How to Stay Fat. 

Chapter Two attacks the emotional fog surrounding fat loss head on by introducing the “Fat Dog” thought experiment, a clean dissociation that strips away self-exception from the reality of the situation. The reader sees, without debate, that the same simple approach they would elect to apply instinctively to a hypothetical, struggling pet (feed less, move more, stay consistent) is exactly the strategy they’ve avoided applying to themselves- in one way or another, for one reason or another. The chapter uses that disconnect to expose the real barriers to fat loss: not metabolism, not age, not hormones; beliefs and identity.

 

From there, the chapter dismantles the quiet agreements that keep people overweight: covert contracts with self, inherited narratives, “I’m different” thinking, and limiting beliefs protected by a perfectly functioning Reticular Activating System (RAS) brilliantly tuned to ensure your survival.

 

The chapter shows the reader exactly how belief forms, how it hardens, how it filters your reality and controls your behavior, and why knowledge never becomes lasting change without identity transformation. The reader leaves Chapter Two with clarity that fat loss failure is not a strategy problem but a story problem; one they can finally name, trace, and destroy.

 

Chapter Three: The All-Powerful Why 
Chapter Three makes the case that without a real Why, one derived from genuine hurt and/or desire, that actually matters to you at the level of your soul, no tactic, habit, or plan will last. This is the most significant reason why people fail in their efforts at producing change.

 

The chapter reclaims motivation from the “discipline bros,” reframing it not as a flaky feeling but as raw motive: the engine behind every sustained change (something later expanded upon heavily in Chapter 5). Using stories like “the old dog on the nail”, the chapter shows that most people aren’t stuck because they lack information, but because their current level of pain and desire hasn’t been brought into full, honest focus.

 

From there, the chapter walks you through a concrete process for uncovering and weaponizing your own, personal Why: dumping every painful and desired reason onto the page, combining them into a single raw statement, then running that statement through three filters: flipping negatives into clear positive opposites, shifting everything into present tense, and finally stripping it down into a one-line command that hits the chest. Along the way, it is revealed how this distilled identity statement starts to bend behavior, how it acts as a personal ignition event, and how STRIP is built to turn that spark into sustained fire.

 

The reader leaves Chapter Three with more than a goal; they leave with a living command that makes the notion of STRIP being “the last fat loss book you’ll ever buy” an understood and accepted truth.

 

Chapter Four: Changing Your Identity

Chapter Four takes the abstract idea of “identity” and makes it brutally practical. The thermostat analogy shows you how your current body and behaviors are just your default setting; what your system believes you deserve, at the subconscious level. Unless you learn how to change this setting, your system will continue to steer you back to the place you don’t want to be. This chapter then explains how the STRIP Method hijacks the belief loop, presented in Chapter Two, from the action side. By stacking simple, repeatable wins inside your real life, you begin generating proof that you are a different person, not just trying to be one. It reframes the STRIP Method as an identity-reinforcement engine, not a compliance system.

 

From there, the chapter layers in two powerful accelerators: Immersive Visualization and Ghost Hunting. Visualization is presented not as some new-age TikTok cat and crystal lady bullshit, but as a dress rehearsal for your future reality; feeling your new identity as real before the mirror catches up. Ghost Hunting then attacks your environment, purging clothes, objects, and artifacts that anchor you to old versions of yourself. The chapter closes by warning against public declarations and “look at me” posts in the early stages, urging you instead to move in silence while your presence starts to speak for you. The reader leaves Chapter Four with a clear understanding that lasting fat loss is identity work: changing the setting, finding and killing the ghosts that have been haunting you, and quietly becoming the man or woman whose results are inevitable.

 

Chapter Five: The Discipline Problem 

Chapter Five takes direct aim at the “discipline bro” narrative that is so irritatingly present in today’s “tough guy” internet culture. Instead of worshiping punishment, it reframes the entire game around the only thing that actually creates change: consistency. Discipline is defined simply as doing what you don’t want to do, motivation as wanting to do it, and both are shown as just emotional states around the same behavior. The chapter uses the “two monsters” analogy from Allen Carr’s legendary book on smoking cessation, “The Easy Way to Stop Smoking”, to expose how willpower-only approaches fail. These hardline approaches sold to you by self-aggrandizing dorks attack the “little monster” with the limp dick of discipline while leaving the “big monster”, the belief that fat loss must suck and that suffering is the answer, alive and well. As long as the big monster lives, you remain a fat person temporarily behaving differently, waiting to snap back.

 

The reader is then introduced to my most recent offering to the NLP model Gods: the MCD Model. Like you’d expect from good old JP, the MCD Model is a dead-simple map of how humans actually work. Motivation (born from a real Why) makes action feel good and feeds consistency. Consistency creates results, which deepen belief and reinforce identity. Discipline is repositioned as a small, limited battery you can draw from when needed, not a masochistic lifestyle or pseudo religion to be celebrated. The chapter shows how STRIP is built around this reality and engineers easy, observable daily wins that make consistency feel rewarding instead of punitive, so even people who ignore my “mental bullshit” in Part One still get dragged forward by proof.

 

The reader leaves Chapter Five with the old “grind or die” narrative shattered and beaten senseless in a puddle of it’s own runny excrement, where it belongs. In its place stands a clear understanding that motivation is a superpower when understood, and rooted in real motive. Now fat loss, or progress of any kind for that matter, can be viewed through a new lens, one where positive changes feel aligned and sustainable, not like a life sentence of doing what sucks.

 

Chapter Six: Bonus Strategy: The Reunion

Chapter Six is a fun one that introduces a ruthless but effective psychological tactic: the identical twin thought experiment. Instead of imagining himself in competition with strangers online or chasing arbitrary, external standards, the reader imagines his long-lost, identical twin, who possesses not only the same knowledge, but the same genetics as he does. The only difference is that the twin applies the knowledge and simply does the work every day. The chapter uses the real-world case of the “Jim twins” to frame the challenge as an upcoming, high-profile reunion with comparison and scrutiny on the line. 

 

Here, the stakes are pride, legacy, and public reckoning. The exercise is intentionally extreme: if a reunion with your twin happened tomorrow, would you be the man who kept pace with your studly brother, or the one who explains and rationalizes why he didn’t? This dramatized self-comparison bypasses abstract goals and activates visceral motive. This reframes the situation so that your efforts aren’t only about improvement, they’re also about not seeing the weaker version of yourself on display. The reader leaves Chapter Six with a tool that transforms procrastination into competition, self-pity into accountability, and future self into rival: a savage, gamified mirror designed to end excuses and make action non-negotiable.

 

Part Two: The Work that Works

Part Two takes everything learned in Part One and builds on that foundation a mechanical approach that actually functions inside a real life. No suffering formulas, no monastic discipline culture, no “science bro” inundation with studies from the University of Aardvark Anus, just a beautiful system engineered to keep you consistent by design and without force. Here the STRIP Method shows its underlying architecture, and how it facilitates seemingly effortless wins, day after day. The new, elected identity reinforced through action rather than hope. This is where you stop arguing with your wiring and start using it. Where fat loss stops being a campaign of penance and self loathing, taught to you by those trying to take your money, and becomes pattern, positive feedback, and inevitable momentum. Part One rewrites the story, Part Two makes it real in the mirror. 

 

Chapter Seven: The STRIP Method

Chapter Seven opens by reminding the reader that I didn’t write Part One because I’m weird and like to read back my own thoughts. While I acknowledge that the system is so damn perfect that it will work if you ignore Part One, you’re a jackass if you skip over the gold therein. From there I go on to introduce the STRIP Method for what it is, a simple system engineered to fit in side of a real life. Your real life. STRIP isn’t another diet, or another challenge you can post on social media. There are no demands of ice baths, intense periods of fasting, or autoerotic asphyxia to be found.

 

The chapter also introduces the structural elements of the STRIP Method: The Floor, The Ceiling, The Stage, The Doorman, and The Free Day. Each of these components gets its own chapter next, but here the emphasis is simple: STRIP removes unnecessary complexity, targets only the levers that matter, and makes winning daily not just possible, but inevitable. The reader leaves Chapter Seven ready to build their very own STRIP club, aware that the work ahead isn’t about suffering harder, but about “bumper bowling” inside a system designed to support who they are becoming.

 

Chapter Eight: The Floor

Chapter Eight introduces the first structural pillar of STRIP: The Floor, and establishes it as the simplest, most forgiving, and most high-impact lever in the entire system. The Floor is your daily, non-negotiable minimum movement target, measured in steps.

 

The chapter uses a simple thought experiment, involving a friend of yours hell bent on running three miles every morning for 30 days, to illustrate what you already know about the effects of increased output on your waistline.  I then translate this information into caloric “expenses”, referencing the Adipose Economics breakdown in Chapter One, and show how the same expense can be produced outside of a dedicated running workout. The STRIP Method doesn’t focus solely on “workouts” to increase your calorie costs, but rather total movement accumulated throughout a normal day. The chapter dismantles the divide between “exercise” and “activity,” reframing all movement as energy expenditure that counts, whether it’s walking the dog, grocery shopping, interpretive dance, or playing kickball with your kids at the park. All of it counts, all of it gets tracked in the STRIP Method, and all of it all moves the needle. 

 

You then learn how to set your Floor based on your current baseline, not arbitrary standards, and how STRIP’s gamified design turns step counts into addictive wins. Real-world examples, including my own parents losing 80+ combined pounds, illustrate that hitting this modest target consistently unlocks compounding change in the way of increased energy, identity reinforcement, and steady, predictable fat loss. I then discuss “Force Multipliers”, and show how optional activities can be used to rack up steps that burn more per step without complicating the metric.

 

The takeaway is clear: the Floor works because it’s simple, trackable, and impossible to fail if you hit your daily target. It is the foundation that elevates metabolism not by “fixing” hormones, but by restoring the lost truth of adulthood; when we move, everything improves. This chapter ends by widening the lens beyond fat loss: The Floor becomes not just the base of your system, but the surface you rise from.

 

Chapter Nine: The Stage

Chapter Nine introduces The Stage: your daily protein minimum and the only macro talk you will find in the book. Instead of obsessing over ratios, splits, or “perfect” macro breakdowns, this chapter makes it clear that, for fat loss and body composition, protein is the lever that matters most. It preserves lean tissue while you lose fat, supports recovery and strength, keeps you fuller and harder to derail, and quietly increases energy expenditure through a higher thermic effect.

 

You’re given a simple method for determining your own Stage number, and learn to treat that number as a daily minimum, not a cap. Source details and food morality take a back seat to practicality and consistency in the STRIP Method. Hit your number with food you actually enjoy, inside the larger STRIP system, and you’re all good. Should you choose to be more strict with the diet, you have the green light to knock yourself out there as well.

 

The reader leaves Chapter Nine knowing exactly how to “set the Stage,” and why this one habit becomes a powerful anchor for awareness, appetite control, and long-term, sustainable body change.

 

Chapter Ten: The Ceiling

Chapter Ten defines the Ceiling component of the STRIP Method fat loss equation: your daily calorie limit. Just as The Floor raises output, The Ceiling controls input, without starvation or punishment. The chapter dismantles common traps such as the self-flagellation of setting targets so low that hunger hormones revolt, energy drops, NEAT plummets, and metabolic adaptation tightens its fist. Instead, The Ceiling exists to keep fat loss mechanical, sane, and sustainable.

 

You’re given two methods to determine and set your Ceiling and are reminded that this limit works in harmony with The Floor to produce a real deficit without misery. Macros are intentionally simplified. Protein is already handled in The Stage, and what remains is yours to distribute without religious diet rules. The core message is blunt and liberating: eat enough to function, thrive, and stay consistent, but not so much that you out-eat your own movement. The Ceiling isn’t deprivation, it’s just another bumper on the bowling lane. It keeps you fueled, keeps you progressing, and keeps you out of the starvation spiral that breaks bodies, minds, and momentum.

 

Chapter Eleven: The Doorman

Chapter Eleven hands the clipboard and the headcount clicker to a third pillar of STRIP: The Doorman. While The Floor drives output and The Ceiling manages input, The Doorman governs who and what crosses the threshold in the first place. This isn’t morality policing or dietary ideology, it’s crowd control and atmosphere preservation. Ultra-processed foods get flagged not because they’re evil (though they certainly can be) but because they’re engineered for overeating and can blow your Ceiling faster than anything else. Protein is already on the VIP list, but two other high-status guests get waved past the rope in this section. Artificial sweeteners and diet sodas aren’t demonized here if they help you stay under the Ceiling without self-destruction. Alcohol isn’t banned, just accounted for, because calorie math doesn’t care how buzzed you are when ordering pizza. The core idea of this chapter is this: the Doorman enforces standards you create. As your goals evolve, so do the instructions The Doorman is issued, but his function remains unchanged: keep overthinking the hell out of the place, keep momentum simple, and prevent your club from becoming a riot scene of cravings, stress, and regret.

 

Chapter Twelve: The Free Day

Chapter Twelve introduces the final structural pillar of STRIP: The Free Day. One day a week where the club closes for business, and you have just one requirement: hit your Floor. No protein minimum, no calorie Ceiling, and no guilt to be found on the premises. It differentiates Free Day from the old “cheat day” theology by stripping moral charge from food entirely. STRIP teaches that this scheduled indulgence isn’t transgression, it’s procedure. And yes, it actually helps you lose more fat, easier, and for longer period of time than conventional dieting. 

 

The chapter traces its lineage and details the evolution of the STRIP Method to include this component from the start. Behavior adheres where perfection fails. Free Day works not by metabolic trickery but by psychology: momentum stays intact because relief is scheduled, not stolen. I use my patent-pending, totally fake math, to prove the point with clarity that six days of controlled deficit still outpace even a wildly overeaten seventh. The result isn’t backsliding, but net loss and sustained sanity. In simple terms, Free Day is engineered grace, built into the system so you stop quitting when life gets sideways of kicks you in the dick. It preserves humanity, keeps scarcity at bay, and reinforces that STRIP is a method you live with, not one you feel the need to escape from.

 

Chapter Thirteen: Grand Opening

Chapter Thirteen is the “lights on, doors open” moment of the whole book, where STRIP officially becomes your operating system. You’ve already done the heavy lifting: killed ghosts, rewritten your story, and learned the five core mechanical components. This chapter pulls them together into one stupid-simple checklist, then walks you through how that actually looks in real lives.

 

Brad, the ex-linebacker dad, quietly strips 48 “sticks of butter” off his frame while getting stronger in the gym. Kyle, the broken-neck carpenter, leans out and rebuilds posture and power under a heavy Floor. “Cheeseburger Joe” loses fat by eating more cheeseburgers once his Doorman kicks out liquid calories and mindless snacks.

 

From there, you see STRIP “Variants” in the wild: Foundations (Floor + Stage) taking my son Geno from a soft body with low self-confidence to an insufferable shirtless selfie poster,” STRIP Lite (Floor + Ceiling) peeling 80 pounds off my parents while turning my father into a professional walker, and “Muffin Man Mark” accidentally fixing his destructive breakfast habit just by chasing protein for his Stage. You see the method bend to different bodies, ages, histories, and levels of neurosis without losing its spine. By the end, there’s nowhere left to hide. You don’t need more information, you need to open your own club and start taking it off.

 

Chapter Fourteen: The Road Ahead

Chapter Fourteen shows you how to actually steer the thing you just built, and what to do once you get where you were trying to go. You start with daily weigh-ins, yes, every morning, not so you can obsess over every blip, but so you can finally see the truth of scale weight as a foggy snapshot, not a verdict or determination of your worth. You collect data, watch the pattern, and learn to trust the trend and the compass heading instead of panicking over a salty-meal spike or some other fluctuation.

 

You learn how to proceed if progress truly stalls. You learn to make small, intelligent adjustments to get things moving again. You’re intentionally left a bit on your own with calorie and protein tracking because owning the skill matters more than being spoon-fed a spreadsheet. There are recommendations for methods of tracking, but you are cleared hot to use whatever you’re most comfortable with (and will actually do). You’re also instructed and encouraged to use photos, video, and how your clothes fit as parallel proof that the mirror is catching up to the work.

 

Then the lens zooms out: what happens after you get lean? Maybe you do what Kyle did, bump calories, build muscle, then casually use STRIP again to peel off the extra. Maybe you just live there. “Maintenance” stops being a phase and becomes normal life. Step count high, bodyfat in check, and diet flexible enough that you can “get away with murder” without drifting back into the woods. And if life does knock you off track; grief, divorce, new baby, new love, you’re not doomed or “back to square one.” You have a map now. You know the road home and just start walking it again.

 

Bringing it Home

 

The book doesn’t end with a list of approved foods, a macro split, or a chart telling you what to eat next Tuesday. It ends the way it was born; raw, human, unpolished, and unmistakably alive. The final pages aren’t about fat loss at all, but about what it costs to remember who you are. The outro of the book is not motivational, and it’s not clean. It’s a man looking back at four years of drafts, four versions of himself, and four symbolic funerals that had to happen so he could write one honest thing without flinching. It nods to Bradbury’s Dandelion Wine and the boy trying to catch summer in a jar, and finally admits that this entire work, beneath the calories and step counts and ceilings, was an attempt to bottle a season of the soul before it slipped away.

 

STRIP ends exactly where it began: walking the stupid-simple road home, carrying the dandelions, bleeding on the page, and choosing to be alive on purpose. It’s not a goodbye, it’s just a direction and an invitation to join me. 

 

STRIP is not another 90-day discipline-based penance program disguised as wellness. It’s a system a human being can actually live inside without losing their mind or their joy. Stupid simple, and designed to work with the brain you actually have and the life you actually live.

 

This book took four years, four identities, a collapse, a rebuild, and a resurrection to bring it to life. It’s the first time in a long time I’ve released anything into this world that cost me this much and gave back even more.

 

You don’t need another diet, another spreadsheet, or another influencer yelling at you from behind their ring light.

 

You need a way home.

 

If you’ve come this far, if any part of this spoke to something inside of you…

 

Click the banner below, get your copy, and start running your own STRIP club today.